Who is your “customer?”

“Don’t ever quit. You’ll succeed if you have delighted customers. Don’t settle for satisfied.”

Warren Buffet

Perhaps customers aren’t just those who are paying you for goods and services. Maybe, just maybe, a “customer” is anyone that you serve.  How would your world look if you didn’t seek to satisfy but instead delighted all of your customers? How would their world be changed?

Get closer…

 “Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.”

Steve Jobs

What do you want most from the companies that you choose to spend your hard earned money with? Are these the types of companies that pay close attention to your needs and anticipate your next need, even when you don’t know you want it? I have to admit that the products or services that I like the most from some of my favorite organizations are things I never would have thought to ask for. This reinforces for me that these companies are paying close attention to their customers and constantly seeking ways to find new ways to add value and differentiate themselves.

How are you doing this for your customers and those that you care about?

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