“Regardless of whether you are an entrepreneur or whether you are an employee of a large company, the absolute prerequisite is that you must know your stuff. There is no substitute for this.”

Fred. C. Koch

You can’t fake it. There’s no tiptoeing around this fact if you want to create long-term success. You have to be good at getting good at what you want to be successful doing. If you’re going to earn a new position or promotion, you have to be exceptional at doing your current role AND learn the stuff that will make you successful in the new role. 

Know your stuff.  

Do your job.  

It’s that simple. And that’s where the complexity comes into play. The world isn’t static; the stuff you need to know is ever-changing. The needs of a role today might be dramatically different a year from now. So, if you want to create a platform of long-term success, never stop seeking opportunities to be exceptional within your role. Your job is to know your stuff…