“Each time we face our fears, we gain the strength, courage, and confidence we need to move forward. It’s far easier to change things than to change people. The real survivors in life are the ones who have the mental fortitude to press on even when the body wants to quit. Even if you don’t finish ‘first,’ you still need to continue on until you cross that finish line.”

P.M. “Chief” DeMarks

The people that always impressed me the most at the Ironman races I competed in weren’t the Uber fast athletes that were finely tuned speed machines. I was impressed by the everyday person who took on the mental challenge of completing one of the most grueling endurance events while also earning a living, taking care of families, etc. Those competitors always motivated and inspired me with their spirit of “never giving up,” no matter the pain, fears, or doubts. If you are ever in doubt of the human mind’s strength, cheer during the last hour of an extreme endurance event. You will see some fantastic displays of fortitude and courage.  

Starting is easy.

Quitting is easy. 

Finishing is hard. But that is when the real value is created…