“The essence of strategy is choosing what not to do.”
Michael Porter
When you know where you’re going, a “no” becomes a powerful tool instead of a limitation. It keeps you grounded, focused, and committed to your chosen path. Too often, though, we feel pressure to say “yes,” as if saying “no” means missing out. But in reality, every time you say “yes” to something that doesn’t align with your vision, you’re quietly eroding your clarity, pulling yourself away from what matters.
Strategy isn’t about doing everything; it’s about cutting through the noise to protect what’s essential. The strength of a great leader lies in being relentless about what not to do. The power of a clear vision lies in knowing where you’re willing to stand firm and say, “That doesn’t serve the mission.” Each “no” is a commitment to move forward without distraction, without compromise.
What’s one thing you must say “no” to today to protect what matters most?
