Do you choose to invest in your attitude?

“Attitude is more important than the past, than education, than money, than circumstances, than what people do or say. It is more important than appearance, giftedness, or skill.”

Charles R. Swindoll

How much of our lives do we spend searching for the things listed in the quote above? Money, education, appearance, gifts, skills? How much time do we spend focused on improving our outlook? Our attitude? Attitude is a choice, do we spend time investing in that choice?